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The site privatebuilders.com has the following in the site, "We are a full service design-build firm that specializes in providing in-house engineering and construction services for soft story seismic retrofit projects in the entire Los Angeles County." We noticed that the webpage also stated " Whether you use our engineering, construction, or both services, we will tailor a customized project plan based on your design preference, schedule, quality, and budget priorities." It also stated " Give us a call today and see how we can help you with your project." The header had general contractor los angeles as the highest ranking keyword. This keyword was followed by earthquake retrofit contractor, seismic retrofit engineer, and mandatory retrofit ordinance los angeles which isn't as urgent as general contractor los angeles. The other words the site used was earthquake retrofit engineer. apartment retrofit is also included but might not be seen by web engines.